Complexland 3.0 x LEXUS x Frank White

ComplexLand 3.0 is a virtual, multi-day festival where visitors can shop for exclusive products.

Lexus x Frank White (Biggie’s son) we’re in partnership to create something memorable in honor of Biggie. The campaign included a video piece of Frank White traversing through Bed Stuy in their new Lexus as he visited spots that we’re special to him and his father. I collabed with our vendor partners on bringing to life an activation that felt like a campaign piece to the video. We created a block of shops that felt straight out of BedStuy and felt like a time capsule amongst the other activations in Complexland. The circles with plus signs we’re active hot spots to take you to more info and shopping.

CREATIVE DIRECTORS: Sean Botwin & Kevin Luyster | ART DIRECTOR: Ariel Weaver | PRODUCTION PARTNERS: Jam3

To make sure there was consistency we worked in tandem with the video team to make sure the digital activation aligned with the tone and narrative of the video piece (stills below).

VIDEO DIRECTOR: Jarrett Depasquale