TARGET’S 2021 HBCU HOMECOMING CAMPAIGN

VIDEO SERIES: TASTES LIKE HOMECOMING is a two-episode mini-series where comedian Freddie Ransome and a celebrity chef Bryant Terry explore the HBCU experience through storytelling and food. Tailgating and brunch are among the most popular activities every year. Each episode will walk us
through a Vegan recipe for these two occasions and discuss the importance of homecoming.

ART DIRECTION: Ariel Weaver ANIMATOR: Sean Ferguson DIRECTOR: Kathy Steele

EDITORIAL ARTICLE: Through an interview-format feature editorial, shone a light on the most highly-anticipated Homecoming traditions at some of the top HBCU’s. Through the lens of 3x notable HBCU Alumni influencers, we provide a platform for them to share their fondest Homecoming memories and what they’re looking forward to in the 2021 version of the experience.

ART DIRECTION: Ariel Weaver DESIGNER: Cara Buzzell