Tricks of the Tailor
Levi’s wanted to put a spotlight on their Tailor Shops around the country. Complex put together a video campaign called Tricks of the Tailor and in partnership with Pro Linebacker ,Fred Warner, took him to a shop to get a custom piece made. We made a custom graphics package inspired by the crafting, and piecing together that happens in a Tailor shop, to be used across the video and editorial pieces.
ART DIRECTION: Ariel Weaver DESIGNER: JP Chavez DIRECTOR: Jared Pasquale
How to Style: Levi’s So High Jeans
I art directed and worked with a copywriter and illustrator to make a custom styling guide for Levi’s new product the “So High Jeans” to be featured on Complex.com’s style section.
ART DIRECTOR: Ariel Weaver COPYWRITER: Isis Briones ILLUSTRATOR: Victoria Siezcka