Horizon World Social

Horizon World is Meta’s social VR platform where users come together form community by designing their own spaces, exploring worlds. As Social Art Director for the, Horizon World Instagram account, my goal was to translate these experiences/ highlight and promote them via social content. Content ranged from being educational (tutorials and tips) to silly (ghost stories and cooking competitions) ways people can have fun!

Using the Horizon World brand guide, I expanded upon it to work in the social landscape. On the daily, I collaborated with editors, directors, and cross-functional teams to make engaging posts that met internal checklists while feeling accessible to our audience amd encouraged new users to come explore.