CLIENT: PORSCHE
CAMPAIGN NAME: DREAM BUILDING
CAMPAIGN BRIEF
Dream Building is a 3-episode video series where Complex host Joe La Puma and influential celebrities from different realms will meet at a high-profile Porsche dealership or Porsche Experience Center to browse for a new Porsche, all while discussing their career trajectory, the importance of dreaming big, and their affinity for the Porsche brand.
MOODBOARD
The world of luxury cars meets luxury fashion. Using typography choices and grid layouts typically seen in fashion magazines elevates the look and experience for the viewer.
LOGO + LOGO EXPLORATION
VIDEO GRAPHICS
PROMO IMAGES + STILLS FOR NEWSLETTER
CREDITS
Art Director: Ariel Weaver Sr. Designer: Brandon Banks Jr. Designer: Vivian Chin Director Animator: Sean Ferguson